Muse Kitchen Collection
A modern kitchen appliance collection for small scale living that embraces the art of living simply
BRAND STORYThe Muse Kitchen Collection reimagines small-scale living with a curated line of modern appliances designed to embrace the art of living simply. This collection brings together a cohesive family of products that blend minimalist aesthetics with upgraded functionality, creating a unified and holistic kitchen space. By promoting a lifestyle that values essentials and reduces clutter, Muse transforms the kitchen into a sanctuary of creativity and connection, offering a future-forward vision where small spaces become opportunities for thoughtful, effortless living.
THE CHALLENGEThe Muse project began as a design sprint with our Industrial Design team, aiming to create a family of four small kitchen appliances with a unified, visually striking aesthetic. The goal was to achieve simplicity while introducing a distinctive design language that would stand out in the market. Once the product family was finalized, our Brand Design team developed a brand identity that seamlessly integrated with the product design. The objective was to ensure the product design served as a strong foundation, establishing a consistent and cohesive brand presence across all touchpoints.
TIMELINEProduct Design – 5 weeks
Brand Design – 4 weeks
Branding
Industrial Design
Animation
Packaging Design
TARGET PERSONAThe Newcomer
Starting a new chapter in the city, they aim to create a unified, modern kitchen with upgraded appliances, and establish a holistic living space.
DEMOGRAPHICSKEY CHALLENGESLack of kitchen space
Limited free time
Acclimating to a new environment
Men / women
25-35 year olds
Metropolitan areas
Small living space
MUSE STORYA modern kitchen appliance collection for small scale living that embraces the art of living simply.
APPLIANCE COLLECTION
Toaster
Coffee Maker
Rice Cooker
Blender
APPLIANCE #1Toaster
APPLIANCE #2Coffee Maker
APPLIANCE #3Rice Cooker
APPLIANCE #4Blender
BRAND DESIGNLogo & Visual Identity
The design of the Muse logo and visual identity embodies a seamless integration of brand and product design by drawing directly from the core design language of the Muse product family. This approach led to the development of a modular visual identity system, where the product family serves as the foundation, ensuring a consistent and unified brand presence across all touchpoints.
MOODBOARDLOGO DESIGNWe explored a range of logos inspired by the appliance collection aiming to create a strong visual connection between the brand and its offerings.
In the final logo, the Muse letterforms are thoughtfully crafted to reflect the product family's balance of simplicity and approachability. The interior of each letter mirrors the exact rounded shapes taken from the base of the products, creating a cohesive visual connection. The horizontal line leading into the 'M' is inspired by the product handles. The 'M' is designed to be a key part of the full wordmark while serving as a strong, standalone brand symbol.
BRAND TOOLKIT
PACKAGING DESIGN
