Pressed Wine Co.

Unapologetically bold Moscato wine brand that celebrates sweetness, unexpected flavors and bold taste.

BRAND STORY

Pressed Wine Co. aims to redefine the wine-drinking experience with a focus on sustainability and convenience. Our wine will be packaged in recyclable aluminum bottles, aligning with the eco-conscious values of our target audience. It’s the perfect choice for those who live life to the fullest and care about the planet.

THE CHALLENGE

Pressed Wine Co. began as a bold experiment to redefine the Moscato wine experience for modern consumers. The goal was to create a product that stood out in a saturated market, offering not just exceptional flavor but also sustainable innovation. Our challenge was to merge bold flavors with eco-friendly packaging that appeals to a new generation of wine lovers. By choosing recyclable aluminum bottles, we embraced a departure from tradition, embodying both practicality and environmental responsibility. The result is a brand identity that celebrates a vibrant approach to life and wine.

Brand Identity

Industrial Design

Packaging Design

Motion Graphics

TARGET PERSONA

Vibrant Adventurer

Socially active individuals who value sustainability, authenticity, and convenience. They embrace a lifestyle that balances bold self-expression with eco-conscious decision-making. They appreciate brands that align with their personal values while enhancing their fast-paced, experience-driven lives.

DEMOGRAPHICS

KEY CHALLENGES

Men / women
25-35 year olds
Environmentally conscious
Urban and suburban dwellers

Balancing sustainability and convenience—seeking effortless, guilt-free choices
Navigating a market saturated with green washed brands

BRAND DESIGN

Logo & Visual Identity

Pressed Wine Co.’s variable logo system adapts to the unique contours of each bottle, expanding or contracting to complement its shape. This fluid approach not only maintains a strong visual presence across different sizes but also reinforces the brand’s identity through movement and adaptability.

By echoing the natural compression of the bottle, the design subtly ties back to the concept of "pressing" in winemaking. The result is a dynamic yet sophisticated identity that enhances recognition while adding a playful, tactile connection to the brand experience.

GRAPHIC EXPLORATION

The graphic exploration focused on creating a flexible system that adapts seamlessly across three bottle styles, ensuring consistency while making each flavor distinct. Bold fruit illustrations as patterns served as flavor cues, adding a vibrant, organic feel while maintaining a cohesive visual identity across all packaging formats.

STRUCTURE DESIGN

Thoughtful Packaging

Combining functionality with creativity, the bottles help reinforce the eco-friendly ethos of Pressed Wine Co., delivering a solution that is both practical and aligned with the values of its environmentally conscious audience.

ALUMINUM CANS

Lightweight, recyclable, and perfectly portable, these single serve cans are made for spontaneous moment. From beach days to rooftop parties, they keep your wine fresh and chilled wherever the night takes you.

ALUMINUM BOTTLES

Sleek, durable, and fully recyclable, these resealable bottles are perfect for picnics, road trips, and outdoor dining. They keep your Moscato crisp and travel-ready without the worry of glass.

GLASS BOTTLES

Premium, sustainable, and endlessly recyclable, glass bottles bring elegance to any occasion. Perfect for toasts, celebrations, or quiet nights in, they make every sip feel special.