1953 Tequila

Brand strategy, visualization and asset creation for a new-to-world, luxury tequila brand led by women

PARTNERS

1953 Tequila – Founding Brand Team
Dan Walter Design Co. – Branding & Packaging Design

BRAND STORY

1953 Tequila is the only additive-free sipping tequila that is founded, farmed, distilled, and led by women. The name of the brand is 1953, the year women secured the right to vote in Mexico. This bottle honors the courage, tenacity, and boldness of those women who fought for equality then and those who continue to pursue equality around the world today.

THE CHALLENGE

We partnered with 1953 to craft a brand strategy aimed at positioning them as a luxury leader within the tequila category. Through an in-depth luxury brand audit, we distilled the core elements essential to luxury brands. We then translated this strategy into a design approach that extended the brand’s visual identity, setting the tone and styling for product imagery and brand assets across their website, social media, and marketing channels. Our ongoing collaboration with 1953 includes the continuous development of brand assets, renderings, animations, videos, and marketing communications.

TIMELINE

Initial engagement – 2 months
Long-term ongoing retainer with 1953 brand team

Brand Strategy

Visualization

Social & Digital Communications

Animation

Video Editing

BRAND STRATEGY

Luxury Brand Audit

We audited five industries to identify leading luxury brands and extract insights relevant to shaping the 1953 brand. The objective was to define the core tenets of luxury branding and apply those principles to 1953’s brand visualization approach.

INDUSTRIES

Wine & Spirits
Fashion & Accessories
Fragrance & Beauty
Delicacies
Consumer Tech

ELEMENTS OF A LUXURY BRAND

EXCLUSIVITY

Elevating desirability by creating a sense of rarity, prestige, and aspirational allure to reinforce a luxury brand's distinguished status among consumers.

ORIGIN & STORYTELLING

Celebrating heritage, purpose, and values allows luxury brands to establish authenticity and credibility while fostering emotional connections with consumers.

CRAFTSMANSHIP & QUALITY

A tangible expression of the meticulous artistry, attention to detail, and superior skill that contributes to the brand’s perceived value and dedication to excellence.

LIFESTYLE

Capturing the aspirational narrative of the consumer through visual storytelling helps the brand resonate with their intended target audience's desires and aspirations.

EXPERIENCE

Engaging consumers in an immersive journey that transcends product, creating lasting memories and emotional connections that provide added value beyond the product itself.

Visualization & Storytelling

ELEVATED AUTHENTICITY

(Selected Visual Territory)

A premium expression of 1953’s heritage — owning green to honor our roots, and blending authentic imagery with elevated styling, to strike the perfect balance of real authenticity and luxury.

Modern | Natural | Luxe

CLASSICALLY REFINED

A classic take on luxury — celebrating the essence of 1953 with a pure, refined, and chic aesthetic that exudes a light and airy feel, highlights fine details, and sets the stage for a luxury lifestyle experience.

Timeless | Elegant | Pure

ARTFULLY CRAFTED

An artistic and immersive expression of luxury — honoring 1953’s trailblazing spirit and heritage through the creation of a rich world of striking visuals, sensorial textures and artistic compositions.

Striking | Artistic | Sensorial

VISUAL THEME #1

In-Studio

Product shots captured in a controlled, studio-inspired setting that combine natural lighting with subtle hints of nature in the shadows.

VISUAL THEME #2

Details

Close-up shots highlight the unique features of the bottle design—from the 1953 logo medallion and linear texture to the distiller’s signature on the neck label.