WHAT WE OFFER

We bring brands & products to life through strategic design and innovation.

At SO Dsgn, we specialize in brand strategy & design, product innovation & development, packaging design, and user interface (UI/UX) design. We create purposeful, engaging experiences that connect with your audience and drive results. By combining strategic thinking, creative storytelling and effective problem solving, we deliver impactful designs that elevate brands and drive future-focused success.

Strategy & Research

Through strategic research and design, we help companies uncover insights, identify opportunities, and drive impactful innovation. We start with brand and product positioning, audience definition, and market analysis to pinpoint key opportunities. Through hands-on workshops, we define innovation roadmaps and develop research concepts. We support your efforts, empowering you to make informed, strategic decisions with confidence.

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BRAND & PRODUCT POSITIONING
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CONSUMER INSIGHTS
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MARKET & TREND ANALYSIS 
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INNOVATION WORKSHOPS
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STRATEGY SESSIONS 
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RESEARCH STIMULI  
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Brand Design & Expression

We craft strategic brand ecosystems that not only stand out but resonate. Our strategy-first approach to brand design means every decision is driven by deep insight and meaningful storytelling, crafting a cohesive and impactful brand experience that resonates with audiences. This foundation shapes compelling narratives and guides every touchpoint, driving recognition, fostering emotional connections, and ensuring lasting audience engagement.

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BRAND IDENTITY DESIGN
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CREATIVE TERRITORIES 
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BRAND GUIDELINES
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BRAND EXPRESSION
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MOTION GRAPHICS
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MARKETING COLLATERAL
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Product Design & Innovation

We design innovative, market-ready products that seamlessly blend form, function, and user-centered design. From ideation to execution, we bring ideas to life with clarity, precision, and purpose. Through sketching, 3D modeling, and material exploration, we refine both form and function, creating product concepts that are as intuitive as they are innovative.

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INDUSTRIAL DESIGN
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PRODUCT IDEATION & CONCEPTING
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USER JOURNEY & STORYBOARDING 
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VISION ROADMAPS
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CAD MODELING
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3D RENDERING & ANIMATIONS
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Prototyping & Validation

We bridge the gap between concept and reality by exploring feasible design solutions. Our prototyping process brings ideas to life through physical product models and packaging prototypes—essential for consumer research, in-market testing, and investor pitches. This phase is critical for validating design feasibility, gathering user feedback, and refining the experience to ensure an optimal end product.

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PHYSICAL PRODUCT MOCKUPS
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FUNCTIONAL PROTOTYPES
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PACKAGING PROTOTYPES
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3D PRINTING
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ERGONOMIC STUDIES 
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CONSUMER RESEARCH STIMULI
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End-to-End Design Consulting

We transform ideas into fully realized brand and product experiences through a seamless, end-to-end design process. From initial concept to final production, we manage every stage with precision—refining details, ensuring feasibility, and maintaining design integrity. Whether it’s developing a cohesive brand identity, engineering a functional product, or executing premium packaging, our team ensures a smooth transition from vision to reality, delivering market-ready solutions that make an impact.

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BRAND LAUNCH SUPPORT
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DESIGN FOR MANUFACTURING (DFM)
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PRODUCTION SUPPORT
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RETAIL & ENVIRONMENTAL DESIGN
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MARKETING & SALES COLLATERAL
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CREATIVE CONSULTING
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Custom Packaging Design

We create immersive, shareable packaging experiences that captivate audiences and elevate brand engagement. From structural innovation and branded graphics to premium finishes and sustainable materials, our packaging solutions are designed to be both functional and memorable. Every detail is thoughtfully crafted to leave a lasting impression—transforming packaging into a keepsake that extends the brand experience beyond the first interaction.

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PACKAGING STRATEGY & ARCHITECTURE
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CUSTOM STRUCTURAL DESIGN
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BRANDED GRAPHIC DESIGN
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SUSTAINABLE PACKAGING & MATERIALS  
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PACKAGING GUIDELINES 
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PACKAGING PRODUCTION MANAGEMENT
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UI / UX Design

We create intuitive digital experiences that connect brands with their audiences. Our user-centered approach blends functionality with aesthetics, ensuring every interaction is purposeful and accessible. From wireframing and prototyping to high-fidelity UI design, we craft experiences that enhance usability, strengthen brand identity, and drive meaningful engagement. We also collaborate with your web development team to ensure the design intent is accurately realized as the website comes to life.

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WEBSITE & APP DESIGN
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CONTENT STRATEGY
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USER JOURNEY MAPPING
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WIREFRAMING & FIGMA PROTOTYPING
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UI / UX ANIMATIONS
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WEB DEVELOPMENT CONSULTING
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HOW WE DO IT

Our Process

We strongly trust our process and proudly share it.

Our process is the foundation of our work, driven by storytelling and shaped by collaboration. We invite clients into this journey through brainstorms, work sessions, and design sprints, creating thoughtful designs that reflect shared creativity and purpose.

Process Breakdown

Our design process adapts to meet your unique goals and objectives, while staying rooted in one key mission: delivering work that resonates and connects. Whether through exploration, collaboration, or refinement, our phased approach ensures every step drives toward impactful, meaningful results.

Every project begins with discovery, a chance for us to listen, learn, research and investigate throughly before diving into design.
We work with our partners to gain a deep understanding of their brand mission, goals, core values, and what they’re looking to accomplish through design. This becomes the driving force behind everything we do next.
This is where we get inspired, begin storytelling, and dive head first into design.
Through our ideation process, we curate visual inspiration, conceptualize design themes and intriguing stories, uncover the unique nature of each developing idea, and explore story-driven design solutions. This unique approach lays the foundation for a differentiated and tailored brand or product.
Once the concept is established, this is where we test the design’s feasibility.
To quickly and efficiently evaluate the viability of our designs, we use a variety of prototyping and mockup generation techniques. Additionally, we are able to provide stimulus materials for clients who are looking to conduct consumer testing and validation. Our network of skilled model makers can also create high-quality models for design evaluation, buyer and investor meetings, and marketing videos.
Here’s where the brand or product comes to life.
Brand Design - We develop the complete brand system of graphic elements that define the visual style of the brand. We extend the brand identity across key channels and touchpoints (print, packaging, web, social, retail) to ensure the brand’s versatility and expansiveness. And finally, we develop brand guidelines that outline how your brand should be represented visually and verbally, to ensure consistency and strengthen the brand's identity and recognition among customers.
Product Design – We use CAD to produce detailed and accurate design intent models that we can use to kick-off the manufacturing process. We use these models to produce photorealistic renderings and animations that help to replicate the look of the finished product and tell the product story.
The final countdown—this is where we prepare the brand or product for its launch into the world.
From new brand rollouts & implementation, to onboarding internal teams or partner agencies, to managing the product production process — we do what it takes to get the project across the finish line and ready to be introduced to the world.
Our first-hand experience developing our own brand and products, paired with our combined experiences in corporations and consultancies allow us to be a valuable partner for our clients from start to finish.

See Our Work

INTERESTED IN COLLABORATING WITH US?

Let’s connect.

We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.