Juno Smart Collar
A universal smart pet collar brand that combines innovative smart technology with a sleek, fashion-forward product design
BRAND STORYJuno is a modern smart collar redefining the relationship between pets and their human companions. With a mission to blend innovative pet technology with thoughtful design, Juno stands out by offering both advanced functionality and elevated aesthetics. Designed for pets of all shapes, sizes, and breeds, Juno provides a universal fit that prioritizes both comfort and style. At its core, Juno represents a commitment to pet safety and user-friendly experiences, ensuring that pets can always find their way back home while owners enjoy a seamless, stylish product.
THE CHALLENGEThe traditional smart collar market is often dominated by function-focused designs that lack style and versatility. The challenge was to create a product that combined cutting-edge technology with a fashion-forward design, appealing to modern pet owners seeking more than basic utility. Our goal was to elevate the smart collar into an essential accessory that aligns with the aesthetics of contemporary pet owners while ensuring its reliability and ease of use. The project demanded a holistic approach to branding, product design, packaging design and user experience, requiring a careful balance of innovation, universal usability, and style.
Brand Design
Product Design
User Experience Design
Packaging Design
The Facts
85M households in the US own a pet (68%)
95% of owners think of their pet as family
The Problem
will become lost at some point during their lifetime, leaving their owners to search for them.
1 in 3 pets
The Opportunities
Elevate the collar aesthetic to reflect the owner’s style
Design a universal pet collar that works for cats & dogs
Create a more premium and considered user experience
Provide opportunities for personalization
The Brand Story
Introducing Juno—a stylish smart collar designed to elevate and strengthen the connection between you and your pet.
Moodboard
Logo & Brand Identity
Our goal with the design of the Juno brand was to strike the right balance between luxury and approachability. The final brandmark and design system has a sophisticated and refined aesthetic with a touch of playfulness.
The Juno brand symbol was designed as a location icon which symbolizes the Juno’s primary brand purpose which is to ensure that owners always know where their pet is.
The Device
Juno was designed as a 2-part assembly. This allows the user to remove and charge the tracking pod without having to remove the entire collar. This 2-part design communicates that both parts are important for the product to function properly and that the collar is incomplete without the puck, similar to how a pet owner is incomplete without their best friend
The Packaging
Our objective was to design premium and sustainable packaging for an engaging and layered unboxing experience. To achieve this, we employed a square box with rounded edges to convey approachability, and used eco-friendly paper pulp for the materiality. Additionally, we included a small treat in each package to add a touch of surprise and delight for the customer.
Packaging Exploration
The Juno app provides 24/7 monitoring of pet's whereabouts, ensuring that if they wander off, owner’s will receive an immediate notification on their phone directing them to their exact location. From there, owners will be able to easily navigate to their pet's location and bring them home safely.
The app also has the following functionality:
Health Monitoring
Activity Tracking
Pet Profile
Daily Dashboard
Ask a Vet
