X-Arm by U-Factory
A future-forward rebrand & website design for a versatile, user-centric robotic arm brand
BRAND STORYX-Arm is redefining what’s possible with robotics, putting the power of precision, adaptability, and innovation into the hands of creators, engineers, and visionaries. Designed for limitless applications—whether crafting intricate art, automating industrial processes, or revolutionizing food and beverage—X-Arm is built for those who refuse to be boxed in. With a lineup of robotic arms designed for every need, X-Arm becomes an extension of your imagination and capability—empowering you with intuitive tech and unmatched versatility.
THE CHALLENGEWe partnered with X-Arm to elevate its brand for the U.S. market, establishing it as a leader in precision, versatility, and user-first design. Blending advanced robotics with a human-centric approach, we developed a bold, modern, and approachable visual identity. As part of this transformation, we redesigned the X-Arm website from the ground up—creating an intuitive, seamless experience that highlights the brand’s versatility and makes it easy to navigate and shop. This strategic evolution extends across brand assets, marketing materials, and product positioning, solidifying X-Arm as the go-to tool for both industrial and creative applications.
TIMELINEBrand Design – 4 Weeks
Website Design & CGI Visualization – 4 Weeks
Brand Strategy
Brand Identity
Website Design
CGI Visualization
BRAND STRATEGYTech Brand Audit
We analyzed five key industries within robotics, technology, and vehicles to identify leading innovators and extract insights for shaping the X-Arm brand. The objective was to define the core principles of advanced engineering and user-focused design, applying those insights to craft a bold, modern, and versatile visual identity for X-Arm.
DESIGN PROCESSBranding Exploration
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TERRITORY 1:Fluid Precision
TERRITORY 2:
Vivid Future
X-Arm Visual Identity
Our design system blends cutting-edge precision with seamless adaptability, creating dynamic contrasts that give X-Arm a distinct personality in the competitive robotics market. From clean product imagery to compelling messaging, every design touchpoint was crafted to communicate power, possibility, and ease of use, while strengthening X-Arm's brand presence and driving market growth.
Immersive Visualization
Through a series of in-context product visualizations, we showcased X-Arm's adaptability across industries. From manufacturing to creative automation, each scene highlights its potential in real-world applications. This immersive approach sparks imagination and positions X-Arm as the ultimate tool for innovation.
Digital Experience
We designed a sleek website that reflects the adaptability, fluidity, and versatility of X-Arm. Dynamic 3D visuals and clear messaging guide users through features, applications, and product specifications. The result is a digital experience as modern and forward-thinking as the product itself.
LANDING PAGEWe designed a sleek website that reflects the adaptability, fluidity, and versatility of X-Arm. Dynamic 3D visuals and clear messaging guide users through features, applications, and product specifications. The result is a digital experience as modern and forward-thinking as the product itself.
PRODUCT PAGESWe designed a sleek website that reflects the adaptability, fluidity, and versatility of X-Arm. Dynamic 3D visuals and clear messaging guide users through features, applications, and product specifications. The result is a digital experience as modern and forward-thinking as the product itself.
