1953 Tequila
Rebranding to a bold, versatile, and user-focused tool for industrial and creative applications
BRAND STORYX-Arm's rebrand for the U.S. market establishes it as a symbol of precision, versatility, and user-first design. Our approach focused on elevating its visual identity to feel bold, modern, and approachable, bridging the gap between advanced robotics and human-centric design. This rebrand aims to connect with a wider audience, positioning X-Arm as the ideal tool for both industrial and creative applications.
THE CHALLENGEWe partnered with X-Arm to redefine its brand for the U.S. market, establishing it as a leader in precision, versatility, and user-first design. By bridging advanced robotics with a human-centric approach, we developed a bold, modern, and approachable visual identity. This transformation positions X-Arm as the go-to tool for industrial and creative applications, with a design strategy extending across brand assets, marketing materials, and product positioning to connect with a broader audience.
TIMELINE1 month+
Brand Strategy
Product Visualization
Social & Digital Communications
Animation
Video Editing
BRAND STRATEGYTech Brand Audit
We analyzed five key industries within robotics, technology, and vehicles to identify leading innovators and extract insights for shaping the X-Arm brand. The objective was to define the core principles of advanced engineering and user-focused design, applying those insights to craft a bold, modern, and versatile visual identity for X-Arm.
INDUSTRIESRobotics
Technology
Vehicle
Logo Identity
Our design system blends cutting-edge precision with seamless adaptability, creating dynamic contrasts that give X-Arm a distinct personality in the competitive robotics market. From clean product imagery to compelling messaging, every design touchpoint was crafted to communicate power, possibility, and ease of use, while strengthening X-Arm's brand presence and driving market growth.
BRANDING EXPLORATION
Fluid Precision
Vivid Future
IN CONTEXTThe Story
Through a series of lifelike visualizations, we showcased X-Arm's adaptability across industries. From manufacturing to creative automation, each scene highlights its potential in real-world applications. This immersive approach sparks imagination and positions X-Arm as the ultimate tool for innovation.
FACTORY (PACKAGING)
LAB (TESTING)
FACTORY (PAINTING)
GREENHOUSE (PICKING)
CAFE (SERVING)
Digital Experience
We designed a sleek website that reflects the adaptability, fluidity, and versatility of X-Arm. Dynamic 3D visuals and clear messaging guide users through features, applications, and product specifications. The result is a digital experience as modern and forward-thinking as the product itself.
