Brass Bourbon
Exploring the intersection of jazz and bourbon culture
STORYJazz culture and bourbon have always shared a deep connection. The association between the two is so strong that bourbon has become known as the "official" drink of jazz. To celebrate this cultural intersection, Brass Bourbon was created. This one-of-a-kind whiskey bourbon pays homage to the combined legacy of jazz and bourbon culture.
Branding | Industrial Design | Packaging
Jazz has a rich and diverse history that spans over a century, beginning in the late 19th century in New Orleans and spreading across the world. Today, jazz remains a symbol of liberation, creativity, and cultural expression that continues to evolve and influence contemporary music and culture.
Over the years, bourbon has become a staple of the jazz scene, with musicians and audiences alike favoring it as their drink of choice when enjoying live jazz performances. The association between bourbon and jazz culture is so strong that it is often referred to as the "official" drink of jazz.
MOODBOARDInspired by bebop, improvisation and the spontaneity of jazz
Inspired by the elegance of a big band jazz ensemble
Inspired by the flair, ornateness and charm of New Orleans jazz
Inspired by the bold, striking energy of brass instruments
The custom typographic wordmark with its bold letterforms, curved shapes, slender cutaways, and dramatic flared serifs create a strong visual connection to the brass instruments that inspired it.
THE BOTTLE The bottle shape was inspired by the flared shape of brass instruments, the golden color of the whiskey nods to the warmth and tonality of brass, and the raised Brass logo creates a striking focal point. Combined, these elements create a bottle with undeniable stage presence.
THE LABELThe label design was crafted to intricately blend the story of jazz and bourbon, and the signature details and finishes speak to the craftsmanship and quality.
THE DETAILSThe cap draws inspiration from a trumpet valve, while the raised circular pattern around the top of the bottle symbolizes the sound coming out of the instrument. The details combine to create an engaging and memorable experience.
THE CASEThe limited edition keepsake box was designed to create a novel unboxing experience by pulling inspiration from an instrument case. The rigid exterior, golden clasp, and velvet-lined interior protect and proudly display the beauty of the instrument inside.