Nova

A customizable earbud collection that merges cutting-edge sound with the art of personal expression

BRAND STORY

Nova earbuds redefine personal audio with immersive sound and customizable style. The sleek, modern design is just the beginning. With swappable rings to customize your look, Nova lets you wear your individuality loud and clear. Paired with an intuitive app that fine-tunes both sound and style, Nova delivers an experience as unique as your playlist. It’s not just about hearing sound—it’s about owning your experience and making every moment your own. With every detail tailored to you, Nova transforms the way you hear and express yourself.

THE CHALLENGE

The Nova project started as a collaboration with our industrial design team to create earbuds that redefined customization with interchangeable design elements. The goal was to combine premium audio technology with a sleek, personalized aesthetic that would make Nova stand out in a crowded market. Once the product design was finalized, our brand team developed a cohesive identity that spanned every touchpoint— from the intuitive app to the immersive website—ensuring every detail embodied Nova's commitment to innovation and self-expression.

TIMELINE

Product Design – 8 weeks
Brand Design – 4 weeks

Brand Identity

Industrial Design

Product Innovation

Visualization

Product Animation

TARGET PERSONA

The Customizer

A style-conscious trendsetter who thrives on self-expression, they seek premium earbuds that combine cutting-edge sound with personalized design to complement their unique aesthetic and dynamic lifestyle.

DEMOGRAPHICS

KEY CHALLENGES

Men / women
25-35 year olds
Urban Dwellers
Tech-savvy and style-conscious

Difficulty finding earbuds balancing style with functionality
Seeking high-quality audio without sacrificing aesthetic appeal

NOVA STORY

A customizable earbud collection that celebrates the art of personal expression, blending cutting-edge sound with timeless design.

Design Principles

TIMELESS

ADVANCED

SOPHISTICATED

VERSATILE

MOODBOARD

BRAND DESIGN

Logo & Visual Identity

The design of the Nova logo and visual identity draws directly from the swappable ring elements of the earbuds. This influence is reflected in the form of the logomark and the structure of the wordmark, creating a cohesive connection between the product's design and the brand’s visual language. The approach ensures a unified and consistent brand presence across all touchpoints.

LOGO DESIGN

We explored a range of logos inspired by the Nova earbuds, aiming to create a strong visual connection between the brand and its customizable design.

In the final logo, certain parts of the wordmark are rounded, with the "O" serving as the primary logomark. Its shape is directly inspired by the swappable rings, reinforcing the product’s focus on customization. The rounded elements throughout the wordmark mirror the earbuds’ modular design, creating a cohesive connection between the logo and the product. This design approach highlights Nova’s dedication to blending functionality with elegant, personalized style.

SKETCHING

Exploration

The sketching process for Nova earbuds was an exploration of form and function. Each iteration pushed the boundaries of style and ergonomics, refining bold ideas into a design that seamlessly blends aesthetics with usability.

TECH-LEISURE

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BESPOKE ELEGANCE

AGAINST THE AUTHORITY

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PROCESS

Prototyping

The prototyping process for Nova earbuds involved exploring multiple design directions through a series of 3D-printed models. By testing different shapes, sizes, and details, we refined the earbuds for optimal comfort, performance, and style, ensuring a seamless user experience.

PROCESS

Form Meets Function

The design of Nova earbuds focused on blending sleek aesthetics with ergonomic precision. Every curve and material was carefully chosen to ensure a comfortable fit, durability, and a seamless integration of style and technology—resulting in earbuds that look as good as they feel.

SWAPPABLE

Rings

Nova earbuds feature innovative swappable rings, allowing users to customize their look effortlessly. These interchangeable accents not only enhance personalization but also reflect the seamless harmony of sound and style that defines the Nova experience.