Blaze Beauty

An unconventional cosmetics line that redefines beauty with bold and timeless approach to sustainable design

BRAND STORY

Blaze Beauty is a revolution in cosmetics—a bold, unapologetic brand that breaks the mold with design that makes a statement and functionality that stands the test of time. Forget throwaway products. Blaze transforms your beauty ritual into something unforgettable, turning everyday essentials into keepsakes. Blaze’s refillable solutions and sustainably crafted materials are about making conscious choices that don’t compromise on luxury. Blaze is where beauty becomes an unconventional experience that lasts.

THE CHALLENGE

The development of Blaze Beauty was a collaborative effort between our brand and industrial design teams, working cross-functionally to redefine sustainable beauty. Together, we set out to create a cosmetics line that challenges industry norms, using raw and real sustainable materials like ceramic and stainless steel to make a bold statement. Sustainability was woven into every detail, with refillable solutions designed to reduce waste and minimize the industry’s environmental impact. As the product line took shape, our brand design team developed a striking identity that seamlessly aligned with the innovative packaging, ensuring a consistent, impactful presence across packaging and user experience.

TIMELINE

Product Design – 5 weeks
Brand Design – 3 weeks

Brand Strategy

Industrial Design

Product Innovation

Packaging Design

Brand Identity

Product Visualization

COMPACT BRUSH

FOUNDATION

LIPSTICK

MASCARA

COMPACT

TARGET PERSONA

The Trailblazer

Confident and conscious, they seek beauty products that align with their values of authenticity and sustainability. They prioritize timeless design, innovative functionality, and ethical practices, embracing a beauty routine that reflects their individuality while caring for the planet.

DEMOGRAPHICS

KEY CHALLENGES

Men / women
25-35 year olds
Environmentally conscious
Urban dwellers

Balancing aesthetics with environmental responsibility
Frustration with wasteful packaging and short-lived products

BLAZE STORY

A sustainable cosmetics collection that redefines beauty through timeless design, innovative materials, and conscious living.

BRAND DESIGN

Logo & Visual Identity

The design of the Blaze logo and visual identity reflects the brand’s commitment to sustainability and authenticity, drawing inspiration from the sleek, timeless design of the product family. This approach resulted in the creation of a refined visual identity system, where each product’s design influences the overall brand aesthetic, ensuring a cohesive and impactful presence across all touchpoints.

LOGO DESIGN

The Blaze logo captures the brand’s bold, pioneering spirit with elongated letterforms that exude confidence and sophistication. Its sharp angles and subtle curves reflect the balance of refinement and resilience found in Blaze products.

 
Inspired by the durable ceramic and stainless-steel materials, the logo’s vertical emphasis symbolizes strength and timelessness. This design reinforces Blaze’s commitment to sustainable beauty, creating a visual identity as enduring and authentic as the brand itself.

TIMELESS

Sustainability

Blaze products combine ceramics and stainless steel to create durable, elegant beauty essentials. Ceramics provide a tactile, biodegradable touch, naturally cracking and crumbling over time to give each product a one-of-a-kind appearance. Paired with stainless steel for structural integrity and a sleek aesthetic, this materiality embodies Blaze’s commitment to sustainability, offering products that evolve uniquely while reducing environmental impact.

IGNITE

Lipstick

Ignite Lipstick blends bold, lasting color with timeless elegance, embodying Blaze’s commitment to beauty and environmental responsibility.

LUSTRE

Foundation

Lustre Foundation delivers flawless, natural coverage with a focus on sustainability and sophistication, reflecting Blaze’s dedication to authentic beauty and environmental care.

HALO

Compact

Halo Compact combines timeless design with refillable functionality, offering a sustainable and elegant solution for on-the-go beauty, true to Blaze’s ethos of authenticity and environmental care.