Blaze
An unconventional cosmetics line that redefines beauty with sustainable design and timeless authenticity.
BRAND STORYThe Blaze Beauty Collection redefines cosmetics with sustainable, elegantly designed products that celebrate authenticity and individuality. By uniting timeless design with innovative functionality, Blaze transforms beauty rituals into opportunities for conscious, enduring choices. Embracing self-expression and environmental responsibility, Blaze inspires a thoughtful, refined approach to beauty where authenticity meets innovation.
THE CHALLENGEThe Blaze Beauty Collection originated as a design sprint with our industrial design team, aiming to create a sustainable cosmetics line that challenges industry norms. The goal was to design a cohesive family of products with a timeless aesthetic, combining unconventional materials like ceramics and stainless steel to embody both elegance and environmental responsibility. Once the product line was finalized, our brand design team crafted a bold identity that seamlessly aligned with the innovative product design, ensuring a consistent, impactful presence across packaging, marketing, and user experience.
TIMELINEProduct Design – 5 weeks
Brand Design – 3 weeks
Brand Identity
Industrial Design
Product Innovation
Packaging Design
FOUNDATIONLIPSTICKMASCARACOMPACTSMotion Graphics
Product Animation
COMPACT BRUSHTARGET PERSONAThe Trailblazer
Confident and conscious, they seek beauty products that align with their values of authenticity and sustainability. They prioritize timeless design, innovative functionality, and ethical practices, embracing a beauty routine that reflects their individuality while caring for the planet.
DEMOGRAPHICSKEY CHALLENGESBalancing aesthetics with environmental responsibility
Frustration with wasteful packaging and short-lived products
Men / women
25-35 year olds
Environmentally conscious
Urban dwellers
BLAZE STORYA sustainable cosmetics collection that redefines beauty through timeless design, innovative materials, and conscious living.
BRAND DESIGNLogo & Visual Identity
The design of the Blaze logo and visual identity reflects the brand’s commitment to sustainability and authenticity, drawing inspiration from the sleek, timeless design of the product family. This approach resulted in the creation of a refined visual identity system, where each product’s design influences the overall brand aesthetic, ensuring a cohesive and impactful presence across all touchpoints.
LOGO DESIGNThe Blaze logo captures the brand’s bold, pioneering spirit with elongated letterforms that exude confidence and sophistication. Its sharp angles and subtle curves reflect the balance of refinement and resilience found in Blaze products.
Inspired by the durable ceramic and stainless-steel materials, the logo’s vertical emphasis symbolizes strength and timelessness. This design reinforces Blaze’s commitment to sustainable beauty, creating a visual identity as enduring and authentic as the brand itself.
TIMELESSSustainability
Blaze products combine ceramics and stainless steel to create durable, elegant beauty essentials. Ceramics provide a tactile, biodegradable touch, naturally cracking and crumbling over time to give each product a one-of-a-kind appearance. Paired with stainless steel for structural integrity and a sleek aesthetic, this materiality embodies Blaze’s commitment to sustainability, offering products that evolve uniquely while reducing environmental impact.
IGNITELipstick
Ignite Lipstick blends bold, lasting color with timeless elegance, embodying Blaze’s commitment to beauty and environmental responsibility.
APPLIANCE #3Rice Cooker
APPLIANCE #4Blender
BRAND DESIGNLogo & Visual Identity
The design of the Muse logo and visual identity embodies a seamless integration of brand and product design by drawing directly from the core design language of the Muse product family. This approach led to the development of a modular visual identity system, where the product family serves as the foundation, ensuring a consistent and unified brand presence across all touchpoints.
MOODBOARDLOGO DESIGNWe explored a range of logos inspired by the appliance collection aiming to create a strong visual connection between the brand and its offerings.
In the final logo, the Muse letterforms are thoughtfully crafted to reflect the product family's balance of simplicity and approachability. The interior of each letter mirrors the exact rounded shapes taken from the base of the products, creating a cohesive visual connection. The horizontal line leading into the 'M' is inspired by the product handles. The 'M' is designed to be a key part of the full wordmark while serving as a strong, standalone brand symbol.
BRAND TOOLKIT
PACKAGING DESIGN
