Kovet Organic Skincare
An organic skincare line that celebrates natural beauty through sustainable design and effortless elegance.
BRAND STORYKovet Skincare is a high-end organic skincare brand that celebrates beauty in its purest, natural form. Rooted in making natural beauty covetable, the brand inspires a deeper connection to the earth while elevating everyday skincare rituals. Kovet combines effective, nature-derived formulations with an aspirational approach, delivering a luxurious experience that feels indulgent and authentic.
THE CHALLENGEKovet Skincare was born from a collaborative effort to create a brand that celebrates natural beauty while prioritizing sustainability. The vision was to craft a cohesive collection of products with a clean, timeless aesthetic, featuring eco-conscious materials and minimal packaging to honor both the skin and the planet. Once the product concepts were finalized, our brand design team developed a serene, nature-inspired identity, combining soft pastels with purposeful messaging to ensure a seamless and impactful presence across packaging, marketing, and user experience.
TIMELINEBrand Design – 4 weeks
Brand Identity
Packaging Design
FACIAL
OILENZYME
CLEANSERHYDRATING
TONEROIL-BASED
CLEANSERMINERAL
SUNSCREENVITAMIN-C
SERUMTARGET PERSONAThe Naturalist
Grounded yet modern, they value beauty products that celebrate simplicity and authenticity. They prioritize organic ingredients, eco-friendly practices, and thoughtful design, seeking skincare that nurtures their skin while honoring the planet.
DEMOGRAPHICSKEY CHALLENGESMen / women
25-35 year olds
Environmentally conscious
Passionate about wellness
Finding skincare that aligns with their eco-conscious values
Balancing sustainability with affordability and aesthetic appeal
KOVET STORYAn organic skincare collection that celebrates natural beauty through minimalist design, sustainable practices, and earth-inspired care.
BRAND DESIGNLogo & Visual Identity
The design of the Kovet logo and visual identity embodies the brand’s dedication to natural beauty and sustainability, inspired by the clean, minimalist aesthetic of the product collection. This thoughtful approach led to a serene and cohesive visual identity system, where soft pastel tones and understated details reflect the purpose of each product line, ensuring a harmonious and impactful presence across packaging, marketing, and user experience.
LOGO DESIGNThe Kovet logo reflects the brand’s natural elegance and sustainability, with soft curves and clean lines that embody balance and simplicity. Inspired by its earth-derived products, the design emphasizes harmony and authenticity, creating a visual identity as timeless and thoughtful as the brand itself.
