Avenue J — SO Dsgn

Avenue J Studio

Branding and curating a boutique photography studio experience from concept to launch

Branding | Naming & Strategy | Interior Design | Website & Social

Avenue J is a boutique photography studio owned by renowned Chicago lifestyle and wedding photographer, Janelle Jaqueline. The studio offers a uniquely curated experience that cultivates creativity and creates a sense of community amongst photographers, creatives and entrepreneurs. When Janelle came to us, all she had was an initial idea of what she wanted the studio to be. We helped her bring it to life from concept to launch.

Naming

The J Spot
Studio J
The J Space
The J Scene
The J Studio*
J’s Place

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J Space
Studio J Chicago*
J’s Loft
Gallery J*
The J Loft*
The J House

J’s House
The J Suite
J & Co. Studio
J Collective
Avenue J

Moodboards

Bold Luxe

Rich | Elevated | High-Contrast

Redefining the luxury aesthetic with deep, rich tones contrasted by vibrant color pops and signature typography.

Au Naturale

Organic | Versatile | Refined

A natural approach to luxury defined neutral tones, organic typography and lush photography.

Logo Exploration

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Brand Identity Exploration

Concept 2

Concept 1

Concept 3

Design System

We conducted an extensive and collaborative ideation process to develop the packaging for the custom NFTs. We explored 30 different concepts over the course of 3 rounds of refinement. The goal was to investigate various narratives related to NFT art and create a multi-layered unboxing experience.