1953 Tequila

Brand strategy, product visualization and asset creation for a new-to-world, luxury tequila brand led by women

PARTNERS

1953 Tequila – Founding Brand Team
Dan Walter Design Co. – Branding & Packaging Design

BRAND STORY

1953 Tequila is the only additive-free sipping tequila that is women-led, from farm to bottle. Named after the year women secured the right to vote in Mexico, 1953 Tequila honors the courage and boldness of those women who fought for equality then and those who continue the fight today. This premium luxury tequila celebrates empowerment and equality with every sip.

THE CHALLENGE

We partnered with 1953 Tequila to develop a comprehensive brand strategy that positions them as a luxury leader in the tequila category. Through a thorough luxury brand audit, we identified core elements essential for premium brands. This strategy was translated into a refined design approach, extending the visual identity and setting the tone for product imagery, brand assets, and marketing materials across their website, social media, and other channels. Our ongoing collaboration includes the continuous development of renderings, animations, videos, and marketing communications that elevate 1953's presence in the luxury spirits market.

TIMELINE

Initial engagement – 2 months
Long-term ongoing retainer with 1953 brand team

Brand Strategy

Product Visualization

Social & Digital Communications

Animation

Video Editing

BRAND STRATEGY

Luxury Brand Audit

We audited five industries to identify leading luxury brands and extract insights relevant to shaping the 1953 brand. The objective was to define the core tenets of luxury branding and apply those principles to 1953’s brand visualization approach.

INDUSTRIES

Wine & Spirits
Fashion & Accessories
Fragrance & Beauty
Delicacies
Consumer Tech

ELEMENTS OF A LUXURY BRAND

EXCLUSIVITY

Elevating desirability by creating a sense of rarity, prestige, and aspirational allure to reinforce a luxury brand's distinguished status among consumers.

ORIGIN & STORYTELLING

Celebrating heritage, purpose, and values allows luxury brands to establish authenticity and credibility while fostering emotional connections with consumers.

CRAFTSMANSHIP & QUALITY

A tangible expression of the meticulous artistry, attention to detail, and superior skill that contributes to the brand’s perceived value and dedication to excellence.

LIFESTYLE

Capturing the aspirational narrative of the consumer through visual storytelling helps the brand resonate with their intended target audience's desires and aspirations.

EXPERIENCE

Engaging consumers in an immersive journey that transcends product, creating lasting memories and emotional connections that provide added value beyond the product itself.

Visualization & Storytelling

ELEVATED AUTHENTICITY

(Selected Visual Territory)

A premium expression of 1953’s heritage — owning green to honor our roots, and blending authentic imagery with elevated styling, to strike the perfect balance of real authenticity and luxury.

Modern | Natural | Luxe

CLASSICALLY REFINED

A classic take on luxury — celebrating the essence of 1953 with a pure, refined, and chic aesthetic that exudes a light and airy feel, highlights fine details, and sets the stage for a luxury lifestyle experience.

Timeless | Elegant | Pure

ARTFULLY CRAFTED

An artistic and immersive expression of luxury — honoring 1953’s trailblazing spirit and heritage through the creation of a rich world of striking visuals, sensorial textures and artistic compositions.

Striking | Artistic | Sensorial

VISUAL THEME #1

In-Studio

Product shots captured in a controlled, studio-inspired setting that combine natural lighting with subtle hints of nature in the shadows.

VISUAL THEME #2

Details

Close-up shots highlight the unique features of the bottle design—from the 1953 logo medallion and linear texture to the distiller’s signature on the neck label.