Refine Beauty
A future-forward cosmetic collection redefining beauty through innovation and inclusivity
BRAND STORYBeauty, refined. Refine reimagines cosmetics with innovation and inclusivity at its core—effortless design, precision performance, and products that just work. Every detail is crafted to simplify your routine while elevating your look. Thoughtful innovation meets timeless design, creating beauty essentials that feel as good as they perform. No compromises. No limits. Just products designed for you, for every shade, every style, and every moment. Because beauty should be as individual as you are.
THE CHALLENGERedefining beauty meant striking the perfect balance—innovation meets inclusivity, with a sleek, tech-driven edge. Our brand and industrial design teams worked side by side to bring this vision to life, merging high-performance materials like stainless steel with smooth, modern forms that feel effortless yet precise. Every detail was designed with intention—products that perform at the highest level, built to last, and crafted for the future. The result? A beauty experience that’s intuitive, empowering, and as cutting-edge as the people who use it.
TIMELINEBrand & Product Design – 4 weeks
Brand Identity
Industrial Design
Product Visualization
Packaging Design
Product Innovation
TARGET PERSONADigital Natives
The target persona for Refine is a modern, style-conscious individual aged 25+. Who values luxury, innovation, and minimalist design, seeking high-quality beauty products that align with their sophisticated, forward-thinking lifestyle.
DEMOGRAPHICSKEY CHALLENGESWomen / Men
25-35 year olds
Trend Seekers
Tech Savvy
Looking for quality luxury beauty products that is also minimal
Cosmetic product that can fit their life style
BRAND DESIGNLogo & Visual Identity
The Refine logo and visual identity reflect the sleek, minimalist design of the products, creating a cohesive, sophisticated brand presence across all touch points.
MOODBOARD
BRAND DESIGNStructure Design
Extensive iterations of structural design have been undertaken to create a future-forward, sleek, and sophisticated style for the diverse design range of the Refine beauty brand.
MASCARABRUSHFOUNDATIONLIP GLOSSEYESHADOWLIPSTICK
AI TECHNOLOGYSwatch ID
Inclusivity is at the heart of the Refine brand. With True Tone Technology, the brand ensures everyone finds their perfect match by analyzing skin tones through a Swatch ID card, providing a tailored shade recommendation for every individual. This commitment ensures beauty feels personal, accessible, and empowering for all.
BULLET ROUGELipstick
The lipstick design features a slim, angled silhouette, enhancing the brand's sophisticated look and feel.
MOONLIT DRIPLip gloss
The lip gloss design boasts a sleek, slim silhouette with a refined angle, elevating the brand's modern and sophisticated aesthetic.
LASH NOIRMascara
Simply upload a photo of your lashes, and our AI-driven technology will recommend the perfect mascara to achieve flawless lash curl.
CLOUD DUSTEyeshadow
Our AI-powered True Tone technology, combined with the Swatch ID card, provides personalized eyeshadow color recommendations tailored just for you.
