Refine Beauty Collection
Where bold innovation meets timeless sophistication, and a touch that sets a new standard for luxury beauty
BRAND STORYRefine is a cosmetics brand redefining beauty with bold precision
and cutting-edge innovation. By applying manufacturing techniques
from consumer electronics, Refine creates durable products that
deliver perfect performance. With a focus on individuality, inclusivity,
and longevity, Refine is leading the industry into a future where
beauty is as diverse and sophisticated as the people who use it.
THE CHALLENGEThe challenge for "Refine" lies in merging inclusivity, personalization, and innovation while balancing forward-thinking design with authenticity. It must cater to diverse needs, stay ahead in technology, and differentiate itself in a saturated market. Success depends on delivering empowering experiences, building trust through transparency, and consistently innovating to redefine beauty.
TIMELINEProduct Design – 3 weeks
Brand Design – 3 weeks
Brand Identity
Industrial Design
Product Innovation
TARGET PERSONADigital Natives
The target persona for REFINE is a modern, style-conscious individual aged 25+. Who values luxury, innovation, and minimalist design, seeking high-quality beauty products that align with their sophisticated, forward-thinking lifestyle.
DEMOGRAPHICSKEY CHALLENGESWomen / Men
25-35 year olds
Urban dwellers
Tech Savvy
Looking for quality luxury beauty products that is also minimal
Cosmetic product that can fit their life style
BRAND DESIGNLogo & Visual Identity
The REFINE logo and visual identity reflect the sleek, minimalist design of the products, creating a cohesive, sophisticated brand presence across all touch points.
MOODBOARD
BRAND DESIGNStructure Design
Extensive iterations of structural design have been undertaken to create a future-forward, sleek, and sophisticated style for the diverse design range of the REFINE beauty brand.
Mascara
Brush
Foundation
Lipstick
Lip gloss
Eyeshadow
AI TECHNOLOGYSwatch ID
Inclusivity is at the heart of the Refine brand. With True Tone Technology, the brand ensures everyone finds their perfect match by analyzing skin tones through a Swatch ID card, providing a tailored shade recommendation for every individual. This commitment ensures beauty feels personal, accessible, and empowering for all.
Video of someone scanning a QR code of refine square card
BULLET ROUGELipstick
The lipstick design features a slim, angled silhouette, enhancing the brand's sophisticated look and feel.
MOONLIT DRIPLip gloss
The lip gloss design boasts a sleek, slim silhouette with a refined angle, elevating the brand's modern and sophisticated aesthetic.
Lash Noir
Simply upload ah photo of your lashes, and our AI-driven technology will recommend the perfect mascara to achieve tat flawless lash curl.
Cloud Dust
Our AI-powered True Tone technology, combined with the Swatch ID card, provides personalized eyeshadow color recommendations tailored just for you.
