Nova
A customizable earbud collection that merges cutting-edge sound with the art of personal expression.
BRAND STORYNova Earbuds redefine personal audio with cutting-edge sound and customizable style. Featuring innovative swappable rings, they empower users to personalize their look and express individuality. From sleek hardware to an intuitive app for fine-tuning sound and customization, Nova creates a cohesive, user-focused experience. Blending innovation with timeless elegance, Nova transforms earbuds into a statement of self-expression and elevates the way users experience sound.
THE CHALLENGEThe Nova Earbuds project began as a collaboration with our industrial design team to create a pair of earbuds that redefined customization through interchangeable design elements. The goal was to merge cutting-edge audio technology with a sleek, personalized aesthetic that would set Nova apart in a crowded market. Once the product design was finalized, our brand team crafted a cohesive identity that extended across all touchpoints, including the intuitive app, immersive website, and packaging, ensuring every detail reflected Nova's ethos of innovation and timeless elegance.
TIMELINEProduct Design – 8 weeks
Brand Design – 4 weeks
Brand Identity
Industrial Design
Product Innovation
Visualization
Product Animation
TARGET PERSONAThe Customizer
A style-conscious trendsetter who thrives on self-expression, they seek premium earbuds that combine cutting-edge sound with personalized design to complement their unique aesthetic and dynamic lifestyle.
DEMOGRAPHICSKEY CHALLENGESDifficulty finding earbuds balancing style with functionality
Seeking high-quality audio without sacrificing aesthetic appeal
Men / women
25-35 year olds
Urban Dwellers
Tech-savvy and style-conscious
NOVA STORYA customizable earbud collection that celebrates the art of personal expression, blending cutting-edge sound with timeless design.
Design Principles
SOPHISTICATEDTIMELESSADVANCEDVERSATILEMOODBOARD
BRAND DESIGNLogo & Visual Identity
The design of the Nova logo and visual identity draws directly from the swappable ring elements of the earbuds. This influence is reflected in the form of the logomark and the structure of the wordmark, creating a cohesive connection between the product's design and the brand’s visual language. The approach ensures a unified and consistent brand presence across all touchpoints.
LOGO DESIGNWe explored a range of logos inspired by the Nova earbuds, aiming to create a strong visual connection between the brand and its customizable design.
In the final logo, certain parts of the wordmark are rounded, with the "O" serving as the primary logomark. Its shape is directly inspired by the swappable rings, reinforcing the product’s focus on customization. The rounded elements throughout the wordmark mirror the earbuds’ modular design, creating a cohesive connection between the logo and the product. This design approach highlights Nova’s dedication to blending functionality with elegant, personalized style.
SKETCHINGExploration
The sketching process for Nova earbuds was an exploration of form and function. Each iteration pushed the boundaries of style and ergonomics, refining bold ideas into a design that seamlessly blends aesthetics with usability.
PROCESSForm Meets Function
The design of Nova earbuds focused on blending sleek aesthetics with ergonomic precision. Every curve and material was carefully chosen to ensure a comfortable fit, durability, and a seamless integration of style and technology—resulting in earbuds that look as good as they feel.
SWAPPABLERings
Nova earbuds feature innovative swappable rings, allowing users to customize their look effortlessly. These interchangeable accents not only enhance personalization but also reflect the seamless harmony of sound and style that defines the Nova experience.
COLOR #1Midnight
COLOR #2Bone
COLOR #3
