BRANDING + PRODUCT INNOVATION | CHICAGO

We are a strategic branding & product innovation studio— designing for the future, driven by purpose.

At SO Dsgn, purpose and partnership drive everything we do.

We collaborate with forward-thinking technology, lifestyle, and consumer brands determined to make an impact by transforming their bold missions into innovative, purpose-driven design solutions. From brand strategy and identity development to strategic product innovation and packaging design, each project is an opportunity to spark change, build meaningful connections, and drive progress. With a focus on intentionality and creativity, we turn visionary ideas into transformative, impactful experiences that create lasting value.

Shade Matcha packaging design showcasing premium branding with green tea powder jars in elegant copper lids and modern labels.

   Branding   

Innovative smart toothbrush design with close-up of advanced bristles and sleek modern technology.

  +  

 Innovation 

Featured Work

Muse

A modern kitchen appliance collection designed to blend minimalist design with functionality, perfect for small-scale living.

KITCHEN APPLIANCES

YouTube

EXPERIENTIAL PACKAGING

YouTube’s 2023 end-of-year gifting program features custom experiential packaging for creators, including the first Be@rbrick™ Audio collaboration.

Runnly

An on-demand autonomous delivery vehicle network designed to bridge small businesses and local communities with a sustainable, future forward solution.

AUTONOMOUS DELIVERY

1953 Tequila

Brand strategy and product visualization for a luxury tequila brand led by women, that reflect elegance, authenticity and exclusivity.

SPIRITS

Our Experience & Success

YEARS OF INDUSTRY EXPERIENCE

20+ years

YEARS IN BUSINESS

5 years

AVERAGE YEARLY PROJECTS

40 projects / yr

SUCCESSFUL PROJECTS + LAUNCHES

175+

CLIENT RETENTION RATE

77.3%

INTERESTED IN COLLABORATING WITH US?

Let’s connect.

We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.