BRANDING + PRODUCT INNOVATION STUDIO | CHICAGO

At SO Dsgn, purpose is our driving force.

We partner with visionary technology, lifestyle, and consumer brands ready to make a difference by transforming their bold missions into innovative, purpose-driven design solutions. From brand identity development to product innovation and packaging design, every project is an opportunity to create change, foster authentic connections, and inspire progress. With intentionality and creativity, we turn ambitious ideas into transformative, impactful experiences that leave a lasting impact.

Designing for the future, driven by purpose.

Shade Matcha packaging design showcasing premium branding with green tea powder jars in elegant copper lids and modern labels.

   Branding   

Innovative smart toothbrush design with close-up of advanced bristles and sleek modern technology.

  +  

 Innovation 

Featured Work

Modern kitchen appliance collection, Muse, showcasing sleek, minimalistic design for small-scale living.

Muse

A modern kitchen appliance collection designed to blend minimalist design with functionality, perfect for small-scale living.

KITCHEN APPLIANCES
Custom experiential packaging for YouTube creators in 2023 featuring Be@rbrick™ Audio collaboration and innovative design.

YouTube

EXPERIENTIAL PACKAGING

YouTube’s 2023 end-of-year gifting program features custom experiential packaging for creators, including the first Be@rbrick™ Audio collaboration.

Futuristic Runnly autonomous delivery vehicle design, connecting small businesses with local communities.

Runnly

An on-demand autonomous delivery vehicle network designed to bridge small businesses and local communities with a sustainable, future forward solution.

AUTONOMOUS DELIVERY
Elegant bottle and packaging design for 1953 Tequila, a premium woman-led spirits brand.

1953 Tequila

Brand strategy and product visualization for a luxury tequila brand led by women, that reflect elegance, authenticity and exclusivity. 

SPIRITS

Our Experience & Success

YEARS OF INDUSTRY EXPERIENCE

20+ years

YEARS IN BUSINESS

5 years

AVERAGE YEARLY PROJECTS

40 projects / yr

SUCCESSFUL PROJECTS + LAUNCHES

175+

CLIENT RETENTION RATE

77.3%

Interested in collaborating?

Let’s connect.